# Yaroslav Lehenchuk

> AI-native business architect based in Lisbon. Helps business owners and marketing leaders decide which work goes to AI agents and how to check what the agents deliver. Founder of O-CMO (marketplace of verified fractional CMOs), co-founder of Octocrew (managed AI agent crews). His own businesses run with seven AI agents across 50+ processes.

Last updated: 2026-10-25. Site: https://airoslav.com/ (English) and https://airoslav.com/ua/ (Ukrainian). Also known as AIroslav (Instagram @iam.airoslav).

## About

- AI-native business architect
- Founder of O-CMO
- Co-founder of Octocrew
- 15 years building products, marketing and sales
- 30+ companies where I worked as fractional CMO, consultant or advisor
- 50+ processes in my businesses run by agents

Track record:
- 2026 → now: Co-founder, Octocrew. Managed AI agent crews that work inside Slack, Notion and Telegram.
- 2023 → now: Founder, O-CMO. A marketplace of verified fractional CMOs for tech companies.
- 2020 → now: Fractional CMO and CRO. 30+ companies with 30 to 200 people: software development, e-commerce, product design, AI/ML. Most recently fractional CRO at AnyforSoft, 2025 to 2026.
- 2016 → 2021: Django Stars. Head of Marketing, then Head of Marketing & Sales. A team of 7 plus 10+ freelancers, 300+ qualified inbound leads in 2019, a blog with 50K+ monthly visits.
- 2015 → 2016: Startup Trips. Co-founder. Brought 40+ Ukrainian founders into the Polish startup scene together with hub:raum, Kraków Technopark and the city government.
- 2015: E-commerce director. Grew online sales of a spare-parts business from zero to $120K ARR in 12 months.
- 2013 → 2017: Rightconversions. Co-founder and CEO of an e-commerce conversion SaaS. Clients included Yves Rocher and MTI Group.
- 2012: Online stores and an agency. My own stores and a small agency doing SEO, content and PPC.

## Work with Yaroslav

- Discovery call (30 min · free, $0): We check the fit: the process, its owner and the tools involved. You leave with a clear next step. No audit or architecture on this call.
- Consultation (90 min, $150): One process mapped end to end: the bottleneck, which part goes to an agent, to automation or to a person, the access involved and the test the pilot has to pass. Development and integrations are outside the session.
- Discovery Sprint (1 week, $1,500): Diagnosis of an agreed set of processes: pilot priority, data requirements, an architecture sketch and an implementation plan with a separate estimate for technical delivery. Credited to the first month if you sign a 3-month retainer.
- Retainer (Monthly, from $5,000): Up to 40 hours of my time a month on priorities, architecture, pilot reviews and coordinating the rollout. Technical delivery is scoped and billed separately.
- Booking: https://calendly.com/o-cmo/30-minute-call-w-yaroslav-lehenchuk

## Notes

- [How my business runs on seven agents](https://airoslav.com/notes/how-my-business-runs-on-seven-agents/) (2026-10-25): How one founder runs O-CMO with seven AI agents in Slack across 50+ processes: who takes what, what stays with me, what it costs and where it broke.
- [An agent's silence is not a status](https://airoslav.com/notes/agent-silence-is-not-a-status/) (2026-10-25): An AI outreach agent found no new leads and sent no message, and the silence hid a failed HeyReach send. The rule: report after every run, even an empty one.
- [$422 a month: what my agent team costs](https://airoslav.com/notes/what-my-agent-team-costs/) (2026-10-25): My AI agent team costs $422 a month: models $200, a Hetzner server $30, sales tools $88, content tools $70, Notion and GitHub $34. Line by line.

## Courses and webinars

- Your company's first AI agent: a 30-day plan ($59, coming soon): Self-paced video lessons and a Notion workspace. In Ukrainian. For owners of companies with 5 to 50 people.
- Your first autonomous agent, for marketers ($29, next): A video guide and a ready agent template you deploy on your own server. In Ukrainian. For in-house and agency marketers and freelancers.
- Reels about agents at work (Daily): Short videos from my own system: what the agents do and where they break. Instagram @iam.airoslav.
- Automate or agentize? (20.10.2026): A live webinar in Ukrainian on telling a process that needs automation from one that needs an agent. Octocrew × O-CMO.
- Details: https://airoslav.com/learn/

## Companies

- O-CMO, marketplace of verified fractional CMOs for tech companies: https://o-cmo.com/
- Octocrew, managed AI agent crews for e-commerce and agencies: https://www.octocrew.ai/

## Українською

- [Головна](https://airoslav.com/ua/): Я Ярослав Легенчук. Допомагаю власникам бізнесу і маркетинговим керівникам вирішити, яку роботу віддати AI-агентам і як перевіряти те, що агенти роблять. Мої бізнеси вже так працюють: сім агентів ведуть рутину в 50+ процесах, а рішення лишаються за мною.
- [Нотатки](https://airoslav.com/ua/notes/)
- [Як мій бізнес працює на семи агентах](https://airoslav.com/ua/notes/how-my-business-runs-on-seven-agents/) (2026-10-25): Як один фаундер веде O-CMO із сімома AI-агентами в Slack у 50+ процесах: хто що бере, що лишається мені, скільки це коштує і де ламалось.
- [Тиша агента не є статусом](https://airoslav.com/ua/notes/agent-silence-is-not-a-status/) (2026-10-25): AI-агент для outreach не знайшов нових лідів і нічого не написав, а тиша сховала збій розсилки в HeyReach. Правило: звіт після кожного запуску, навіть порожнього.
- [$422 на місяць: скільки коштує моя команда агентів](https://airoslav.com/ua/notes/what-my-agent-team-costs/) (2026-10-25): Моя команда AI-агентів коштує $422 на місяць: моделі $200, сервер Hetzner $30, продажі $88, контент $70, Notion і GitHub $34. Рядок за рядком.
- [Навчання](https://airoslav.com/ua/learn/): курси й вебінари
- [Посилання](https://airoslav.com/ua/links/)

## Contact

- Email: hello@airoslav.com
- Free 30-minute call: https://calendly.com/o-cmo/30-minute-call-w-yaroslav-lehenchuk
- All links: https://airoslav.com/links/

## Profiles

- LinkedIn: https://www.linkedin.com/in/yaroslavlehenchuk/
- Instagram: https://www.instagram.com/iam.airoslav/
- Threads: https://www.threads.net/@iam.airoslav
- TikTok: https://www.tiktok.com/@ai.roslav
- YouTube: https://www.youtube.com/@YaroslavLehenchuk
- Telegram: https://t.me/yaroslavcmo
- X: https://x.com/Lehenchuk_J
- Facebook: https://www.facebook.com/yaroslav.lehenchuk
- O-CMO profile: https://o-cmo.com/cmos/yaroslav-lehenchuk/

## Full text

- [llms-full.txt](https://airoslav.com/llms-full.txt): the text of every page in English and Ukrainian